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The Westchester/Fairfield Chapter of the Public Relations Society of America. As a chapter of the world's largest organization for public relations professionals, we offer resources and benefits to PRSA members and advance the business and profession of public relations to our community at large.

Peer Meeting, Content Mgmt, 4/25, Patti Simone

April 25, 2014
12:00 PM

Content for Clients, Prospects, You

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How ‘non-sexy’ businesses succeed on social media

By Kevin Allen | Posted: February 25, 2014
There are some brands for whom social media is easy. When I was managing the Cinnamon Toast Crunch account, all we had to do was show the product and the crowd went wild. It helped that my team and I liked the product as much as the fans.

It’s not so easy for other brands.

Dockers are synonymous with “boring dad.”

Staples sells office supplies. Lame.

There’s absolutely nothing sexy about any insurance company.

What about tampons? My wife once sent me to quickly grab an enormous box of tampons at Costco, and then I walked around the entire expanse looking for her with the box of tampons under my arm. I can tell you, there’s nothing cool about tampons.

And yet, all of these products and brands have to have a presence in social media. Some are surprisingly successful.
How do they do it? Well, click here for the answer in this handy infographic:



What's New

2014 Mercury Awards: Send in your entries! This year's competition is now open; the deadline is 4 p.m. Wednesday, April 9 and the awards dinner will be held on June 10. Instructions and forms are on our Mercury Awards page.

Happy Anniversary, APR: This year marks a milestone for PRSA – the 50th anniversary of the Accreditation in Public Relations (APR) credential. If you'd like to add to your expertise tool kit - including management, research and communications law - check out our Accreditation page for details on enrolling in the program, and see which of your fellow Chapter members are APR.  

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