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The Westchester/Fairfield Chapter of the Public Relations Society of America. As a chapter of the world's largest organization for public relations professionals, we offer resources and benefits to PRSA members and advance the business and profession of public relations to our community at large.


Peer Meeting, Content Mgmt, 4/25, Patti Simone


April 25, 2014
12:00 PM

Content for Clients, Prospects, You

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Four Years Later, Little Traction for Barcelona Principles

By PR News| Posted: 4/7/2014
The Barcelona Principles, the declaration of standards and practices to guide the measurement and evaluation of public relations, is about to mark its fourth anniversary.


But don’t expect too much celebrating. Nearly four years after being introduced, the principles serve as a blueprint for PR professionals and communicators looking to legitimize their measurement efforts. And yet, not much has happened in terms of widespread adoption. It’s been a long, hard slog.

Truth is, there’s still a lot of work to be done in educating communicators about the principles and in convincing brands and organizations to adopt new standards stemming from the document.

“We needed a few years for everyone to wake up to the fact that it would be helpful if all of us spoke the same language,” said Linda Rutherford, VP of communications and outreach at Southwest Airlines. “We are now heading in that direction.”

Southwest Airlines, General Electric Co., General Motors Corp. and McDonald’s last October adopted the first round of standards proposed by the Coalition for Public Relations Research Standards, which was formed in 2012. Click here to read more.


 

 

What's New

2014 Mercury Awards: Send in your entries! This year's competition is now open; the deadline is 4 p.m. Wednesday, April 9 and the awards dinner will be held on June 10. Instructions and forms are on our Mercury Awards page.

Happy Anniversary, APR: This year marks a milestone for PRSA – the 50th anniversary of the Accreditation in Public Relations (APR) credential. If you'd like to add to your expertise tool kit - including management, research and communications law - check out our Accreditation page for details on enrolling in the program, and see which of your fellow Chapter members are APR.  

Members-only Benefit: The Chapter sponsors free access to O'Dwyer's weekly online magazine for our members.  Ask web@prsa-wf.org for the ID and password (not the same as Member log-in). Do you have a white paper or article you'd like to post on the site to share with members? Just let us know at web@prsa-wf.org.

Business Wire provides a free monthly e-mail calendar of all Fairchester Communications Council (FCC) events, including AMA, CT Press Club, FCCA, IABC, NIRI, PRSA.  To subscribe, just contact Megan Tracy at BW: Megan.Tracey@businesswire.com.