The Westchester/Fairfield Chapter of the Public Relations Society of America. As a chapter of the world's largest organization for public relations professionals, we offer resources and benefits to PRSA members and advance the business and profession of public relations to our community at large.

PRSA National Offers Free Webinars

This year, PRSA National is hosting a series of FREE WEBINARS for PRSA members, a savings of $75 - $200 each, depending on the webinar. The free webinars include: 

Social Media & Emerging Trends
How to Create a Social Media Plan
APR
Getting Ready for the APR Readiness Review
Accreditation Power Play
Getting Ready for the APR Computer-Based Examination
Media Relations 
Digital Media and Today's Digital News Release
Creating the Online Newsroom
Transform Your Pitch from Snooze to News
Communications Planning
How to be the Best Trend Spotter
Crisis & Reputation
How to Grow Word-Of-Mouth Movements
Crystallizing Public Opinion
Demonstrating The Value Of The Work You Do
What's Your Communications Campaign ROI?
Barcelona Principles Overview, Principles 1-7
Barcelona Principles 2, 3, 4 and 5
Barcelona Principle 6 and the Valid Metrics Grid
Techniques & Tactics
Write for Readability
Writing for Social Media
Anatomy of a 2.0 Release
Leadership & Management
When a Star Leaves
How to Develop the Mindset of a Strategist
For details on these and other PRSA webinars in 2012, please click here.  If you're not a member, join now to share in this valuable member benefit.  

Christina Costa Rae Honored for Excellence in Entrepreneurship by 914INC 

PRSA Westchester/Fairfield Chapter member Christina Costa Rae was recently named one of "Westchester's Most Accomplished Women Entrepreneurs" by Westchester Magazine's 914INC.  Christina is the Founder and President of Buzz Creators, Inc. of Yorktown Heights, NY.  Established in 2009, her firm provides public relations, reputation management, brand building, thought leadership and audience engagement services to clients ranging from start-ups to large corporations. 

Christina has managed communications programs within diverse industries including financial services, technology, security & risk management, law, healthcare, and food & beverage.  Prior to founding Buzz Creators (www.buzz-creators.com), she was Vice President, Executive Communications at CIT Group.  Earlier, Christina served as Vice President, Global Communications at MasterCard Worldwide and as a Senior Account Executive at Brodeur Worldwide. In addition, Christina has held communications positions at Prodigy Incorporated, Pepsi-Cola, and White Plains Hospital Center.

With nearly two decades of experience in marketing and communications, Christina is a seasoned and well-respected advisor to her clients, more than 90 percent of whom are referrals.   She can count Heineken USA, UBS Financial Services, DoubleTree by Hilton Hotel Tarrytown, Frankie & Fanucci’s Wood Oven Pizzeria, Valley Pediatric Dentistry, Pied Piper Pre-School and Trokie Landau LLP among her growing list of satisfied clients. 

In 2010, the Business Council of Westchester recognized Christina as one of its “Rising Stars—Westchester’s Forty Under Forty.”  She currently serves as Vice President on the Board of Directors for the West/Fair Chapter and as Publicity Chair.  She is also a member of the International Association of Business Communicators (IABC).  Christina received a BA in Communications from Pace University.  She volunteers for numerous community organizations, including her local PTA, The Alliance for Safe Kids (ASK) and Pace University’s alumni mentor program.

The link to the full 914INC article is: 

http://www.westchestermagazine.com/914-INC/Q4-2011/Westchester-Countys-Most-Accomplished-Women-Entrepreneurs (see #24)

Congratulations Christina!

Media Insight On...The White Plains Examiner

Andrew Vitelli, Editor-in-Chief, The White Plains Examiner

 Andrew Vitelli has been the editor-in-chief of The White Plains Examiner since helping launch the paper last August. Prior to that, Vitelli was the editor-in-chief of Examiner Media’s Putnam edition, which he helped establish in March 2009 and interned at The Baltimore Examiner, a daily newspaper unrelated to Examiner Media.  Vitelli, a Hastings-on-Hudson native, holds a B.A. in Journalism from the University of Maryland.

Q.  Congrats on your new role heading up the brand-new White Plains Examiner!  Why did Examiner Media want to expand into the City of White Plains?  What sort of perspective and insights do you hope the publication will bring to the region?

A.   Before The White Plains Examiner launched, Examiner Media covered two counties, 14 towns, eight villages, one city, and countless communities. It didn’t, though, cover any cities quite like White Plains. The fact that White Plains is the county seat and the business hub of the region definitely attracted us, but it was more than that. For such an important city, it’s also a tight-knit community; when you see the tall buildings and packed parking garages, it’s easy to forget that the population is less than 60,000 (only the fourth largest city in Westchester).  Log in and go to Articles & Information to read more!

Want to see the roster of all FCC programs?

Business Wire provides a free monthly e-mail calendar of all Fairchester Communications Council (FCC) events, including AMA, CT Press Club, FCPRA, IABC, NIRI, PRSA.  To subscribe, just contact Megan Tracy at BW: Megan.Tracey@businesswire.com.